0845 430 4433
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Press release masterclass
About the class The one day seminar/workshop is aimed at
It's led by Rob Shepherd, who devised the course with colleague Jo Chipchase. Jo and Rob have worked extensively on both sides of the media fence, with plenty of experience on the receiving end, as well as the creative end, of releases. Jo is Press Dispensary's editorial director and has more than 12 years' professional experience in public relations and journalism. Course leader Rob is Press Dispensary's MD and has more than 20 years' professional experience in broadcasting and business communications. To keep the exercises practical and personal, a typical class size is 6-8 delegates. Costs Prices are from £300 for a full day course, including lunch, refreshments and documentation but excluding VAT. Group discount: 3 places for the price of 2 1/2. 4 places for the price of 3. The price includes
To reserve places and to see early booking details, simply book here. Once you have made your booking, we will confirm your place(s) by email and invoice you for payment. Course content
Testimonials from past attendees Kathy Simmonds, PR and marketing, Checkatrade.com “Every person involved in writing press releases of any kind should do this course. I gained so much knowledge from it and it has already made a difference to the way we do press releases at Checkatrade. My managing director believes it was the best money we had spent on a course in a long time.” Aidan Flynn, Nido Marketing “Although I had some idea of how to write a press release, I had no idea about how to relate to the journalist and was unclear of the exact format I should follow. Thanks to the course I have increased my knowledge of this. Well presented, interesting and most importantly, very practical - delivered by a true knight of the English language!” Frances D'Ardenne, Manager of Corporate Brand and Public Relations, Bowlplex “A thoroughly interesting course which gave an excellent overview of all aspects of press releases. I now have a greater understanding and insider knowledge of what makes a successful press release which will prove invaluable.” Emma Wickenden, VAMU communications assistant, TimeBank “The course covered many aspects of press release writing; it was concise, well delivered and is good value for money compared to many other more expensive courses. Rob's delivery of the course was excellent.” Jenny Hayden, guild administrator, The Guild of Master Craftsmen “The course increased my confidence a great deal and the exercises were useful. It was very good value for money and masses of useful content for the fairly short space of time.” Rebecca Fairbarn, PA to the executive director Developing Organisation and “Community for the South London and Maudsley NHS Trust The course definitely meets its aim and I have seen an improvement in my press writing skills already.” Vix Novissimo, Whistle PR “The course was enormously informative. Every aspect of press release construction was covered and I would recommend it to anyone looking either to gain the fundamental facts or even refresh their skills.” book | | online press offices |
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2010 schedule
Each class is a full day, from 9.30am - 5.15pm, including lunch and refreshments, which are provided.
To reserve a place click any date below, call Jill on 0845 430 4433 or book here. NEXT COURSE
Leeds Thursday, June 10, 2010 Last-minute places available Call 0845 430 4433 or book here London courses Thursday July 15 - book here Tuesday October 12 - book here Tuesday December 7 - book here Full UK listings Leeds - Thursday June 10 - book here Last-minute places available London - Thursday July 15 - book here Newcastle - Wednesday September 15 - book here London - Tuesday October 12 - book here Bristol - Wednesday November 10 - book here Manchester - Wednesday November 24 - book here London - Tuesday December 7 - book here |
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