Lazar Dzamic

Lazar joined Underwired from EHS Brann where he was a digital strategist for four years, the first the agency had. He was in charge of helping EHS introduce the digital into their offer, educating agency employees and helping the newly merged EHS Realtime achieve full offline/online integration. In EHS, Lazar helped create models and processes for digital marketing, as well as create the online marketing strategy and eCRM projects for clients like Tesco.com, Canon, Mini, British Gas, AA.com, British Telecom, Comet, National Savings, Habitat, OneTel, Premier Foods, Unilever, Richemond, Alitalia, UDV etc.

Before EHS, Lazar was a marketing director at Code Development, a specialist internet back-end development company in London. He helped CD developing the company brand, as well as setting up the strategy and creative for all of the company?s web properties. He has also worked on projects for clients like Discovery Channel UK, Royal Academy of Arts, Pokemon, Friends of Conservation etc.

Lazar was one of the busiest lecturers at business and marketing seminars in Yugoslavia and has written four books on advertising, PR and communications phenomenology. He published ?No-Copy Advertising? for British publisher RotoVision, in 2001. His new book, ?Shockvertising: shock and controversy in modern ads? is due out in 2004.

He writes regularly for various trade magazines in the UK and USA and is a frequent lecturer for The Institute of Direct Marketing in London, British Association of Interactive Media and other trade bodies and organisations in the UK and Europe.