Felix Velarde

Felix was a co-founder and is now Managing Partner of Underwired. He is a leading authority on digital marketing strategy (including eCRM) and digital creative. He was founder of one of the UK's first specialist web design and multimedia agencies (Hyperinteractive, 1994) and Interactive Television specialist Head End. He also founded and ran Lowe's UK digital arm, Head New Media, between 1997 and 2001.

Felix has presented courses for the Institute of Direct Marketing and has a long history of writing for titles including New Media Age, the FT and Campaign. He has given lectures and seminars all over Europe on the subject of interactive marketing, and his work has been recognised with a number of international advertising and marketing awards.