UK Family Bonding Advocate and Independent Baby Wear Designer, Monic Joint, Launches MummyMustHave.co.uk

Revealing its 'MMH' brand at Earls Court Baby Show, 19-21 October, 2007 – Stand L40

October 03, 2007 - Press Dispensary - UK family bonding advocate, Monic Joint, is launching her online maternity and nursery website, MummyMustHave.co.uk (http://www.mummymusthave.co.uk) - including her independent and soothing range of mother and baby wear especially designed for pregnancy, newborns and new motherhood - at the Earls Court Baby Show, London, from 19-21 October, 2007.

Two of the MummyMustHave.co.uk unusual flagship products - the 'Stay-put Peapod Swaddle®', and the 'No Kick-offs Bath Cuddler®' baby bath towelling pouch - will be showcased at this event. The Peapod swaddle is the first of its kind to require no wrapping while including useful nappy changing access, while the No Kick-offs Bath Cuddler is the only un-kickable baby towel that keeps baby calmer and mum drier.

Monic Joint will be giving away free copies of her new book, ‘The Koala Carer - Family Bonding®’, which imparts invaluable tips for pre and post natal bonding and positive and confident parenting, including how to massage your baby, communicate with your child via baby sign language, and games to play with babies.

Also being given away at the show are Monic’s MummyMustHave limited edition, beautiful, re-useable cotton shopper bags which enable mums to be 'green' and stylish at the same time, while on the go with baby. Monic Joint is also offering visitors to the event the opportunity to win £75 to spend at MummyMustHave.co.uk after the show.

The own brand and additional products sold by MummyMustHave.co.uk have been either designed by or hand-picked by Ms Joint to specifically soothe and comfort mums and babies, or simplify pregnancy and new parenthood, and are based on her experience as a mother, baby massage instructor and nanny. Her answers to infant sleep difficulties, crying and colic, breastfeeding on the go and travelling with babies provided the inspiration for a specialist range of goods, perfect for every stage from bump to growing bundle!

As well as the flagship products, MummyMustHave.co.uk sells an all-in-one organic mother and baby massage oil, feeding accessories, mothers' jewellery, CDs and DVDs to relax and prepare pregnant women for birth, as well as fun mummy mugs and bags to inject a little humour into every mother’s day.

Ms Joint says: “All our products are items that intend to increase comfort, lower stress and boost relaxation or humour for pregnant women, new mothers and newborns. The idea is to make life easier and calmer for parents and babies alike - soothed, comfortable babies cry less, making new parent and babyhood less of a challenge for all the family. Not simply another online baby goods shop, our website is also aimed at families who are seeking help for common babyhood issues, with lots of useful guidance - retailing is only part of the service!”

Monic Joint will be launching MummyMustHave.co.uk, including her new MMH brand, at Stand L40 of the Earls Court Baby Show, opposite the midwife station. Monic will personally be offering free baby massage demonstrations at the event as well as giving away “The Koala Carer - Family Bonding” book alongside her complementary limited edition luxury shopper bags - while stocks last.

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MummyMustHave.co.uk is a small design company and online retailer founded by renowned UK family bonding advocate, Monic Joint - a mum, baby massage instructor, skills trainer and former nanny. She has designed her own 'MMH' range of garments, products and book for new parents and babies, all with soothing, comforting or calming properties. MummyMustHave.co.uk is based just outside Winchester, Hampshire.

For further information, please contact:
Ms Monic Joint, MummyMustHave.co.uk
Tel: 02380 271 109 Email:
Site: www.mummymusthave.co.uk