Keep New Year’s Fitness Resolutions and Stay in Shape for 08 by Playing Cards with FitDeck

December 18, 2007 - Press Dispensary - How many of us make a New Year’s resolution to get fit and ‘beat the bulge… only to abandon it in favour of sofa dwelling and comfort eating in the long winter nights? For those who want to keep their fitness resolution, shape up for spring and summer 08 and stay trim for the rest of the year, help is at hand with FitDeck ( http://www.fitnessdeck.co.uk ) – a card-based workout routine that anyone can afford.

Phil Black, an ex US Navy Seal and inventor of FitDeck – possibly the world’s cheapest full-body workout ‘equipment’ - believes people can stay in shape without investing in a costly gym membership. He says: “The UK’s £4billion fitness industry is in the healthiest phase of its 20 year history with more members than ever before, and approximately seven million UK residents are now registered as gym members*. But, if your New Year’s resolution is to shed the winter ‘podge’ and get fitter, a cheaper and easier answer lies in FitDeck.”

He adds: “People have many avoidance techniques when it comes to doing their workout… perhaps their gym membership is ‘too expensive’ to continue, they’re too busy, or it’s ‘a bore’. I developed the FitDeck fitness cards with a view to replacing these common excuses with an enjoyable workout routine that anybody can do in their own time and space. My goal was to make working out cheap, simple, convenient and fun.”

With FitDeck, by shuffling the cards, the user has a new, customised workout in their pocket at any time – removing the barriers to working out and adding a much-needed element of enjoyment. “So the urge and commitment to do some crunches, dips and flutter-kicks, amongst many other moves, will last long after the mince pies have disappeared, the frost has thawed, the clocks have gone forward… and you’ve gone shopping for a new bikini,” says Phil.

FitDeck works by delivering 50 upper, middle, lower and full body exercises in a random sequence, as determined by shuffling the deck. The user can create over three million possible workout routines. This randomness not only makes the workout fresh and interesting but also ensures that muscles from different parts of the body are exercised. This approach is different to many other fitness programmes which isolate particular muscles. 'Wild Cards' are also introduced in the pack to add an element of surprise. Says Phil: “No equipment is needed to use FitDeck - just a room to sweat in and some workout clothes… in other words, this is exercise ‘the old fashioned way’.”

He concludes: “When a former Navy Seal tells you that fitness requires no more than a deck of cards and your own body weight as resistance, you have to listen! In the US Navy elite forces, they don’t need fancy equipment with unnecessary bells and whistles to shake the squad into shape!”

Available at www.fitnessdeck.co.uk as a stocking filler or gift, FitDeck costs £18.95.

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About Phil Black
Phil Black was a US Navy SEAL officer from 1995-99 and, subsequently, an instructor from 1999-00. He founded FitDeck, Inc. in 2003. He is also an MBA, certified personal trainer, adventure racer, fitness enthusiast and father of twins.

Fitnessdeck is part of the Future Marketing Group. It has recently announced a partnership with FitDeck to introduce FitDeck cards in the UK, giving the group exclusive distribution rights in this territory.

* Source: Fitness Industry Associaton, July 2007.

For further information, please contact:
Stephen Jamieson , Fitness Deck
Tel: 0793 166 5632
Email:
Site: www.fitnessdeck.co.uk