Paragon I-lid Has Green Packaging Covered

February 11, 2008 - Press Dispensary - With environmental issues high on the agenda, food packaging specialist Paragon Flexibles (http://www.paragonprintandpackaging.com ) has launched an intelligent flexible film lid - the i-lid™ – which will reduce the amount of packaging needed to seal products like fresh fruit salads, making them longer lasting and less likely to be binned, using food and film science developed at the Paragon Flexibles technology centre.

An estimated 6.7 million tonnes of household food waste is produced each year in the UK, about half of which could have been eaten. Most of this waste ends up in landfill sites and is a major contributor to the production of greenhouse gases. The i-lid uses intelligent film technology to reduce manufacturing waste and packaging weight, maintaining food quality for longer, in store and at home.

Paragon is the preferred packaging supplier to many UK supermarkets including Sainsbury, Asda, CO-OP, M&S and Tesco. The i-lid’s improved product performance will help food producers and food retailers meet Courtauld Commitment targets for landfill reduction by reducing food and packaging waste.

Mark Lapping, MD of Paragon Flexibles, says: “Environmentally conscious customers may be wary of plastic packaging, but the new i-lid film proves that packaging technology can play its part in saving the environment rather than damaging it.”

The i-lid can be produced as a printed or transparent film, and can be coated with specific barrier properties or perforated to deliver optimum pack conditions for a variety of food products.

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Paragon Flexibles, based in Gainsborough at a new £4 million facility, has an annual turnover of £17 million in film products. It is a division of the Paragon Print and Packaging group, UK leaders in fresh and chilled food packaging. Paragon Print and Packaging was a recipient of the Queens Award for Innovation in 2003. The Paragon Group employs more than 850 people at 8 UK manufacturing facilities.

The Courtauld Commitment is an agreement between WRAP (the Waste & Resources Action Programme) and leading UK grocery retailers to reduce packaging and food waste. Twenty-nine major retailers, brands and suppliers have joined the Courtauld Commitment since it was launched in July 2005. Visit www.wrap.org.uk/retail/courtauld_commitment for more information.

For further information, please contact:
Rick Smith, marketing manager, Paragon Print and Packaging
Tel: 07702572530
Email:
Site: www.paragonprintandpackaging.com