Logical Stupidity: Why Nonsense is The Key to Innovation

New business book available at Lulu.com

February 12, 2008 - Press Dispensary - Logical Stupidity, an unconventional programme to convert stupidity into creative commerce and turn business banality into big bucks, is now available as a book from http://www.lulu.com/content/1921148 and free condensed e-book from www.logicalstupidity.com

Taking the tried and tested showbiz formula of turning problems and neuroses into songs and humour - from ‘Seinfeld’ to ‘Dilbert’ and ‘The Simpsons’ to ‘Little Miss Sunshine’ - Logical Stupidity deals with the psychology, theory and practice of innovation.

Logical Stupidity has been developed by Peter Greenwall, who has drawn on 20 years experience in the corporate and entertainment arenas to help business brains, bogged down by office grievances and gossip, to harness the power of frustration and turn criticism into hard cash.

Author Peter Greenwall says: “There is no shortage of places to find stupidity – it’s the world's most abundant natural resource - and this book explores them all! Rather than repeating the predictable business mantra of playing to your strengths, I explain how to rehash and redesign your dysfunctions into positive projects. Once you see yourself as the star of your own reality sitcom, you’ll discover the source of all ideas - the COC-UP: Center Of Confusion inside a Universal Problem”

Inventiveness is the outcome. And not content just to cite examples of existing inventions, Logical Stupidity introduces 217 inspiration strategies that lead directly to 269 products & services – all detailed in the book and all ready to be taken to market.

Peter adds: “Logical Stupidity is based on the universal law that opposite forces are part of the same process - just as you can’t have an action without an equal and opposite reaction, there can be no comedy without tragedy, no success without failure, no hits without flops – and without stupidity there would be no reason to find a better way, which is the essence of innovation.”

The book is supported by the Logical Stupidity website where participants in the programme are invited to upload and share their projects. Each clip will be auditioned to feature in a clickumentary and a musical about innovation.

‘Logical Stupidity – innovation by navigating through nonsense’ can be ordered as a full 662 page book from Lulu.com for £19.99, or downloaded as an e-book for £12.50. It is also available as a compact 6x9 version.

A Logical Stupidity musical seminar is now taking bookings for corporate functions, training days and after dinner entertainment. Examples of songs can be found on the website.

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Notes for editors
Peter Greenwall has over 20 years experience writing original music for the corporate and entertainment world. He has an impressive portfolio of work, including anthems and official songs for Ogilvy & Mather Direct, the South Africa Olympic Team and 2004 Olympic bid, the South Africa Music Awards, the Miss South Africa and Miss World beauty pageants, and the ICC Cricket World Cup.

For further information, please contact:
Peter Greenwall, director
Innovation101
Tel: +44 7977 555992
Email:
Site: www.logicalstupidity.com