Logical Stupidity: How Nurturing Nonsense is the Key to Creativity

New book available at Lulu.com

March 11, 2008, Press Dispensary. Actors, musicians and artists struggling to stimulate their creative juices should harness the world’s most abundant resource – stupidity – according to author and composer Peter Greenwall. His unconventional formula, Logical Stupidity, explains how to convert stupidity into material for movies, songs, comedy and art, and is now available as a book from Lulu ( http://www.lulu.com/content/1921148 ) and a free condensed e-book from http://www.logicalstupidity.com

Taking the tried and tested showbiz technique of turning problems and frustrations into songs and humour - from ‘Seinfeld’ to ‘Dilbert’ and ‘The Simpsons’ to ‘Little Miss Sunshine’ - Logical Stupidity coaches creatives in the psychology, theory and practice of recycling their dysfunctions into award winning work.

Author Peter Greenwall explains: “Logical Stupidity is an instruction manual for using our internal dialogue as an inventing machine – and it positively thrives on neuroses. You can hang up your hang-ups as art, set your misery to comedy or music and use your anxieties to become the star of your own reality sitcom.”

Dr Lieselotte Badenhorst, industrial psychologist and lecturer, College of Technology London, comments: "I use the mantra 'celebrate stupidity' to inspire students to come out of their shell, and Logical Stupidity does exactly that.”

The book is supported by the Logical Stupidity website where actors, singers, dancers and musicians are invited to upload and share their interpretations of a range of creative briefs. Each clip will be auditioned to feature in a musical and a clickumentary that traces the creative process and doubles as a showcase for new talent.

Peter adds: “The Logical Stupidity formula is available as a book and as a comedy musical seminar and both media are designed to help you spawn your own showbiz success. But the concept is also about sharing ideas and mutual promotion. The 217 creative thinking strategies listed in the book lead to 1,878 creative briefs, many of which I have completed myself, and I’m now inviting others to share their own versions.”

Further down the line, plans are underway for a series of John Cleese-style training videos on innovation, audiovisual versions of the sketches and songs from the book and prizes to encourage burgeoning talent to shoot for the stars.

‘Logical Stupidity – innovation by navigating through nonsense’ can be ordered as a full 662 page book from Lulu.com ( http://www.lulu.com/content/1921148 ) for £19.99, or downloaded as an e-book for £12.50. It is also available as a compact 6x9 version from http://www.lulu.com/content/1952164 . As an appetizer, an abridged version can be downloaded for free from http://www.logicalstupidity.com .

A Logical Stupidity musical seminar is now in rehearsal and taking bookings for corporate functions, training days and after dinner entertainment. Examples of songs from the show can be found at http://www.logicalstupidity.com/videoshare/music.php

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Notes for editors
Peter Greenwall has over 20 years experience writing original music for the corporate and entertainment world. He has an impressive portfolio of work, including anthems and official songs for Ogilvy & Mather Direct, the South Africa Olympic Team and 2004 Olympic bid, the South Africa Music Awards, the Miss South Africa and Miss World beauty pageants, and the ICC Cricket World Cup.

FOR FURTHER INFORMATION PLEASE CONTACT
Peter Greenwall, director
Innovation101
Tel: +44 7977 555992
Email:
Site: www.logicalstupidity.com