Press Dispensary is Coming to the Capital

'Press Release Masterclass’ tour reaches London on February 5

December 18, 2008, Press Dispensary. As the economy limps towards the new year, a recession-busting resolution for any business battling the downturn is to raise its press profile in 2009. A timely press release can generate coverage, attract new customers and put rivals in their place. Now, expert help on crafting journalist-grabbing copy is at hand. Press Dispensary, the East Sussex based press release specialist, is touring its popular ‘Press Release Masterclass’ around the UK. The course will be coming to The Chevron, 13 Great James Street, London, WC1N 3DN on 5 February, 2009.

Launched in 2005 and borne from Press Dispensary’s vast experience of writing and distributing press releases, the ‘Press Release Masterclass’ provides invaluable training on how to write announcements that will make the media notice any existing or start-up business. 



Including practical workshops, it covers vital topics such as press release distribution, online news and PR. The course is led by Robert Shepherd, Press Dispensary’s co-editorial director, who has 20 years’ professional experience in broadcasting, business communications and public relations. 


Course content includes: how to write press releases that generate coverage; identifying company news; the value of good copy; creating headlines and photo captions; avoiding jargon and marketing-speak that offend journalists; writing spokespersons’ quotes; devising a house style; editing copy; how to distribute a release to journalists; how to exploit the boom in online news; the news release in SEO, search engine marketing and direct marketing; and an informative Q&A.

Previous London attendee, Emma Wickenden from TimeBank, said: “The course covered many aspects of press release writing; it was concise, well delivered and is good value for money compared to many other more expensive courses. Robert's delivery of the course was excellent.”

Following the London fixture, the ‘Press Release Masterclass’ moves on to Bristol on March 26, Brighton on April 2, Manchester on April 22 and returns to London on May 6.

Prices start from £300 plus VAT per trainee and discounts are available for early bookings. For further information, please visit: 
http://www.pressdispensary.co.uk/PR_training_courses.php .

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Notes for editors
Press Dispensary is a specialist provider of press release writing, press release distribution and online news services. Based in Lewes, East Sussex, the company caters for any business that wishes to target the UK press and opinion formers through company announcements, RSS-XML feeds, social bookmarking and online media centres.

Press Dispensary has been running training courses since 2005.

FOR FURTHER INFORMATION PLEASE CONTACT
Vicky Leek, client manager
Press Dispensary
Tel: 0845 430 4433
Email:
Site: www.pressdispensary.co.uk