Case study: Launch of website for iPod users offering up to date local infomation to visitors.

Client: Expodition

Expodition (http://www.expodition.co.uk), a website for iPod users who love to travel, approached Press Dispensary to announce the launch of its new service, Pod SnapShots. Pod SnapShots allow the user to receive up to the minute local information on shops, hotels, theatres, restaurants, pubs and clubs, attractions and tourist information.

Within hours of the press release going out, Rod Cambridge, founder of Expodition, had received enquiries from the following publications:
The Telegraph, The Times Online, T3 Magazine, British Guild of Travel Writers, Travel and Tourism Magazine, Wedding Venues & Services Magazine, GadgetCandy.com, West Morland Gazette, Italy Magazine, MacBytes.com, MacRumors.com, LifeStartsAt.com and DownloadJunkie.co.uk.

All of which resulted in a large number of hits and a very successful launch for www.expodition.com.

Rod comments: "I'm incredibly pleased with the service provided by Press Dispensary. From the responsive staff to the personal press office provided by
Press Dispensary, I don't think I could have chosen a better company for the launch of Expodition. With the number and quality of responses generated by our press release, it's plain to see that the message that I wanted to convey got through to the right people.

I'm looking forward to working with the team at Press Dispensary as Expodition continues to grow and develop. My first Press Dispensary press release will undoubtedly be the first of many."


Visit the Expodition press office