The Beach Factory Gives Style an Outside Chance for Summer 07

March 26, 2007 - Press Dispensary - Even with a reluctant Mr Knightly stand-in and a good view from Box Hill, it's hard to recreate a picnic of Jane Austen style elegance surrounded by unsightly plastic tubs, carrier bags, and a parasol threatening to blow away at any moment. But now, today's women can bin moth eaten travelling rugs and soggy sandwiches, and instead turn to a range of new accessories from online retailer, http://www.beachfactory.com/maincat_Outdoor%20Living.html" target="_blank">The Beach Factory, to add practicality and personal pizzazz to any picnic.

Offering goods specially chosen for quality and imagination, The Beach Factory puts the fresh in alfresco by providing flare, dare and a rare mix of style and creative common sense.

Customers will find everything they need on one easy to navigate website, from compact picnic bags to colourful washable rugs with carry handles and vibrant hammocks. UV-protected play marquees and shade tents, with slick designs and groovy prints, pop up fast to keep the kids cool and protect the picnic. A selection of boredom-proof travel games means parents can enjoy some peace with their Pimms.

Anne Speak, director of The Beach Factory, says: “Summer’s here! It’s a short season but look on the bright side: it lets us break free from four walls and take to the great outdoors. We can swap stews for barbeques and chairs for derrieres on the lawn.”

She continues: “The Beach Factory is for the new generation which revels in colour and flavour - and I’m not just talking tabouleh salads. Why be dull when polka dots, lime-shocks and pastel hues are just a click away? Design isn’t just for interiors; comfort and personality can come out in the open and it’s fun till sundown.”

The Beach Factory also stocks premiere lifestyle brands such as Optima, international swim brands that promote sun safety, sun hats, beach bags, and towels. All products are tried and tested before being featured on the site.

http://www.beachfactory.com/category_Picnic%20Rugs.html" target="_blank">Fleece picnic rugs cost GBP £21.95, http://www.beachfactory.com/category_Picnic%20Bags.html" target="_blank">picnic bags cost from GBP £29.95. Play marquees and http://www.beachfactory.com/maincat_UV%20Tents.html" target="_blank">UV tents cost from GBP £24.95.

- Ends -

The Beach Factory is an online retailer offering a premium selection of sun protection products and holiday and outdoor accessories.

For further information, please contact:
Anne Speak, director, The Beach Factory
Tel: 0208 332 7467
Email:
Site: http://www.beachfactory.com/maincat_Outdoor%20Living.html