The Beach Factory’s Protective Swimwear Keeps Sunseekers out of Harm’s Ray

April 25, 2007 - Press Dispensary - Adult, teenage and junior holidaymakers can have fun, look cool, and still protect themselves from the harmful rays of the sun thanks to stylish UV-protective swimwear available from The Beach Factory (http://www.beachfactory.com). The online beachwear specialist is extending its range of sun protection clothing and tents to ensure that beach babes, surf dudes and young children can all remain safe in the sun.

The Beach Factory’s collection, from top names such as Gul and Lion in the Sun, offers a practical and funky answer to the alarming findings of a recent Cancer Research UK survey.

Ahead of Annual Sun Awareness Week, which starts on May 7, the ‘Sunsmart’ campaign survey found that one third of young British holidaymakers aged 16-24 will double their chances of developing the most fatal form of skin cancer because they plan to get sunburnt during lethal tanning binges on the beach this summer.

Scientists know that malignant melanoma – the potentially fatal form of skin cancer – is linked to short, intense bursts of over-exposure to the sun, and research has shown that sunburn doubles the risk posed by ultraviolet (UV) rays.

However, enlightened and stylish sun worshippers of all ages can stay safe by visiting The Beach Factory website for their http://www.beachfactory.com/maincat_Outdoor%20Living.html" target=_blank">outdoor accessories.

“Young people always want to look cool and fashionable, especially on the beach, but it’s terrifying that so many of them are prepared to run big cancer risks by exposing themselves to the sun’s rays,” says Anne Speak, who co-launched The Beach Factory with Jennie Williams four years ago.

She adds: “Everyone always focuses on protecting babies and young children from the sun, and quite rightly so. But it’s almost as if people think the need to be protected somehow disappears from about the age of 10 – which of course is completely untrue.

“We launched The Beach Factory because, as mums, we were frustrated at just how difficult it was to find appealing sun protective swimwear, suitable for older children and young adults, on the high street.

“Our aim is to offer something for everyone. The surf chicks and cool dudes can look good and feel protected, but we offer http://www.beachfactory.com/maincat_Adult%92s%20UV%20Swimwear.html" target="_blank">eye-catching UV swimwear for many of the larger sizes as well - so you don’t need a six-pack to visit our website."

The Beach Factory’s range of sun protection swimwear offers a tested UPF50+ protection level, and includes popular brands such as Gul, Sposh by Ozone, Lion in the Sun, and Seafolly Girls.

“It is vital that adults and particularly children take care in the sun,” says Indy Rihal of the British Skin Foundation. “The number of skin cancer cases in the UK is rising and just one case of sunburn can lead to a higher risk of developing the disease.”

Children’s skin can burn in less than 10 minutes, and baby skin can be damaged in an instant. http://www.beachfactory.com/maincat_Children%92s%20UV%20Swimwear.html" target="_blank">The Beach Factory’s sun protection garments therefore start from the age of three months, with nappy friendly fastenings.

Meanwhile, http://www.beachfactory.com/maincat_UV%20Tents.html" target="_blank">ingenious portable pop-up and play tents can keep kids in the shade, and also create an invaluable space for outdoor feeding and changing.

The Beach Factory’s full range includes swimwear, wetsuits, children's sunglasses, sun hats, aqua shoes, goggles, hammocks, towels, travel games and beach bags.

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The Beach Factory is a specialist online supplier of beachwear, UV-protective swimwear, outdoor garments and beach accessories. The company is based in London, and was launched by Anne Speak and Jennie Williams in 2003.

For further information, please contact:
Anne Speak, director, The Beach Factory
Tel: 0208 332 7467
Email:
Site: www.beachfactory.com