UV Easter Chic

January 22, 2008 - Press Dispensary - As the Easter hols start looming, the annual hunt is on for swimwear that combines style with sun protection. And the Beach Factory (http://www.beachfactory.com ), an online beachwear specialist, has prizes for the whole family, from sun hats to pop-up UV tents for toddlers, from rash shirts to board shorts for the fashion-conscious four to 14 year olds, and all the top names in UV swimwear.

New for 2008 from leading Australian brand Seafolly is the Tiger Joe range of boy’s UV swimwear offering ultra cool rash shirts and board shorts. For girls the new Seafolly range includes UV swimwear, bikinis and swimsuits in great prints, embellished with sequins and sprinkled with glitter. The eye-catching 2008 designs, from New Zealand brand Sposh by Ozone, for sun hats and sun suits are already flying out ready for an early Easter.

Another new addition for 2008 comes from Saltrock and Gul, providing stylish UV protection for teenagers and adults whether surfing, sailing or snorkelling.

Anne Speak, director of The Beach Factory, comments: "All the UV swimwear available at the Beach Factory provides a tested UPF*50+ level of sun protection. This makes life on the beach or beside the pool so much simpler – less sun-cream means less mess - and more time for fun."

The Beach Factory also offers an extensive range of accessories, including Aquashoes, beach bags and Tyrrell Katz towels, Sunsense sun-creams, protective Banz sunglasses for cool 6-month to five-year-olds and Flaphappy hats in funky prints.

Prices for UV swimshirts start from £14.95 and all items are available to buy online at http://www.beachfactory.com

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The Beach Factory is a specialist online supplier of beachwear, UV-protective swimwear, travel and beach accessories. The London-based company was launched by Anne Speak and Jennie Williams in 2003.

For further information, please contact:
Anne Speak, director, The Beach Factory
Tel: 0208 332 7467
Email:
Site: www.beachfactory.com