JAZZFM Website Re-designed by Underwired*

September 04, 2003 - Press Dispensary - JAZZFM.com has been re-designed by London-based digital agency Underwired*, and launches officially on September 8th.

The new site has been created as part of JAZZFM's brand re-launch co-ordinated by Kitcatt Nohr Alexander Shaw, JAZZFM's advertising agency.

The site, which attracts around 12 million page impressions a month, comprises around 200 pages. It now allows users to switch seamlessly between 102.2 JAZZFM London's content and 100.4 JAZZFM North West's, and offers a variety of live audio streams to reinforce JAZZFM's position as one of the most listened-to stations on the internet (source: Measurecast).

Principle elements of the brief were to bring the site in line with the new brand identity (which was re-launched in March) and to open up the site to commercial partners. Designed to increase time spent on the site and increase interaction between the station and its audience, the new site includes around 23 presenters' home pages (including their current top tens), shops for JAZZFM's record labels, competitions, news, event listings and schedules.

Nicola Thomson, JAZZFM's head of marketing, said, "The Internet has proven to be a strong audience driver for us. Underwired* have made the experience much more interactive and involving, ensuring maximum impact for advertisers."

Felix Velarde, Underwired's MD, commented, "It's been a really interesting and enjoyable challenge balancing creativity and loyalty-building with commercial need. We're happy that we've created a strong site that reinforces JAZZFM's brand values, while both maximising impact for their commercial partners and promoting e-commerce for the record labels."

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Underwired* is an independent digital agency based in London. Its clients include VSO, Yo! Sushi, National Missing Persons Helpline, Dorling Kindersley, BBC, Oxfam and NYK. Its activities include web site design and maintenance, email and viral marketing and online PR. Underwired* is a member of the DMA (Direct Marketing Association).

Underwired's creative director Jason Holland has won an EPICA Gold, three IPPA Awards for Design Excellence, the Marketing Design Award for Best Use of New Media, a Cannes CyberLion, two International Web Pages Awards and four World Media Festival Awards, including Gold.

JAZZFM is owned by Guardian Media Group Radio and can be heard in London on 102.2FM, the north west of England on 100.4FM and nationally on Freeview and Sky Digital as well as online. JAZZFM currently attracts in excess of 1.4 million listeners a week.

For further information please contact:
Felix Velarde, managing partner, Underwired
Tel: +44 (0) 207 012 3992
Email:
Site: www.underwired.com