Jamendo's Purple Army Invades Brighton
May 23, 2008 - Press Dispensary - Jamendo’s launch into the UK market commenced with an on street ambient marketing campaign at Brighton’s Great Escape Music Festival (www.escapegreat.com). The industry focused event attracts more the 10,000 attendees every year. 50 Jamendo branded punters (the Purple Army) were sent out on to the streets of Brighton attending numerous gigs throughout the town during the three days of the festival.
The high visibility campaign was to highlight attention for Jamendo and its platform by offering free punter passes to free music advocates and lovers of the live gig circuit.... students! Under instruction to infiltrate the gig going masses the Jamendo punters handed out ‘winning’ scratch cards inviting festival attendees to visit www.jamendo.co.uk for free, legal, music downloads.
Over the course of the three days the Jamendo punters partied in the spirit of the event, customising their punter T-shirts and attracting much attention from not just festival delegates and regular punters but also from the general public at large.
Photos and more info can be found at: http://www.box.net/shared/qg0inqs4c0
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Notes for editors
Jamendo highlights the best of its British artists that audiences can discover and enjoy on www.jamendo.co.uk
Flykkiller (Great Escape Festival 17th May, Pressure Point)
“Razorsharp machete beats, these electro terrorists have been exploding NME’s head all week” NME
“- a spaced-out, menacing melange of super-freak surrealism that’s deadlier than a fly-swatter. Buzzin’.” The Fly
www.jamendo.com/en/artist/flykkiller
Ruth Theodore
“Ruth’s ability to paint vivid pictures in your imagination is unparalleled in contemporary mainstream music.” - God Is In
The TV
“What we have here is an outrageously talented singer-songwriter” - Louder Than War
www.jamendo.com/en/artist/Ruth_Theodore
The Modern Fighting Vehicles (Great Escape Festival 16th May, Prince Albert)
“Stylistically, The MFV go big on guitars and straddle both dance/electronica and rock, and are working on developing a sound that no-one else has.” Phil Jackson – BBC South Live
www.jamendo.com/en/artist/The_Modern_Fighting_Vehicles
The Kazoo Funk Orchestra
An alternative indie pop collective from Glasgow, Scotland. Formed in 2005 during a finger painting session attended by chief songwriters Little Beard and Big Beard. They take inspiration from various artists and genres, creating a unique mesh of indie, pop, rock and hip-hop.
www.jamendo.com/en/artist/kfunk
Beatsix
It’s 2008, and the location is Staines, West London. A small outpost in this low-rise wasteland of industrial units, reservoirs and aircraft hangars has finally been noticed by meejahland through the patronage of its most famous resident Ali G and the post-clash soul sensation that is known as Hard-Fi. Richard Archer and the boys constantly reference the town they grew up in as it’s all they have. Pimped up Peugeots, drum n’ bass rude boys and the incessant whistling of dump valves and jet engines from beyond the reservoir at Terminal 4.
www.jamendo.com/en/artist/Beatsix
The Heavens
A blend of British & American Psychedelia, Rock & Roll and 90’s Brit-Rock. Their influences include: The Beatles, Black Rebel Motorcycle Club, Bob Dylan, The Byrds and Syd Barrett.
www.jamendo.com/en/artist/The_Heavens
Whitestar (Great Escape Festival 16th & 17th May, Horatios Bar)
Inspired by the counter culture of the late 80’s Tory Britain, from smoke filled grimy pubs with run down toilets through the blissed out drug fuelled 90’s, into the clubs, ears bleeding, broken relationships, from rundown bedsits, rented properties to impromptu weekend parties, Whitestar finally opened its mouth, screaming from the rooftops in late 2003.
www.jamendo.com/en/artist/Whitestar
Xihilisk
Starting in 2000 with an improvised black-metal album, which was created in 6 days on a dilapidated cassette-tape fourtrack. Since way back then, technology has infiltrated Xihilisk and gradually it has transformed from hyper-experimental hostility, to a more uniformed and focused sound.
www.jamendo.com/en/artist/xihilisk
About Jamendo
Jamendo has realised steady growth in the European markets of France, Italy, Spain and Germany. Current statistics reveal that there are over ½ million track downloads daily and more than 2 million unique visitors per month. Users can easily access all tracks published without restriction, free of charge and totally legally. The music is further distributed on all major music hubs, including peer to peer portals, blog communities and social networks.
For independent musicians, Jamendo represents the ideal platform to promote their music globally, find new audiences and create real value from their work. Artists can publish and distribute their work through Jamendo, and knowing that – if they so wish - they will be rewarded for its personal or commercial use. Jamendo removes the middle men, putting artists in direct contact with a worldwide audience.
For individual users, Jamendo is the ultimate place to indulge in a love for music and the discovery of new international talent. Downloading from the unlimited catalogue is free; the gift-based payment model allows listeners to provide real and direct value to the artists. Users can directly give gifts to help artists develop their music careers knowing that their entire donation is received in full by the artist.
For business and partner organisations, Jamendo is an exceptional resource of music for commercial use, whether it is for advertising, video production or for online means. Its transparent revenue sharing model means artists receive fair value for the use of their work. Jamendo works with a number of partners – from charity initiatives: for example the One Laptop per Child association, to commercial sites and platforms such as Skyrock blogging network, where Jamendo provides legal music for blogs.
For further information, please contact:
Deborah Causton, marketing and PR, Jamendo
Tel: +352 621 637 866
Email:
Site: www.jamendo.co.uk
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