Press Dispensary Tours the UK with its ‘Press Release Masterclass’

Popular new course comes to Edinburgh on October 21

October 02, 2008 - Press Dispensary - In these ‘credit crunching’ times, raising the profile of your business has never been more important - and effective press releases are a powerful weapon in your media armoury. But how is it actually done? Expert help is at hand as Press Dispensary, the East Sussex based press release specialist, is touring its popular ‘Press Release Masterclass’ around the UK. The course will be coming to the Avanta Office, Hanover Street, Edinburgh, on 21 October, 2008.

Launched in May and borne from Press Dispensary’s vast experience of writing and distributing press releases, the ‘Press Release Masterclass’ provides invaluable training on how to write announcements that will make the media notice any existing or start-up business.

Including practical workshops, it covers vital topics such as press release distribution, online news and PR. The course is led by Robert Shepherd, Press Dispensary’s co-editorial director, who has 20 years’ professional experience in broadcasting, business communications and public relations.

Course content includes: how to write press releases that generate coverage; identifying company news; the value of good copy; creating headlines and photo captions; avoiding jargon and marketing-speak that offend journalists; writing spokespersons’ quotes; devising a house style; editing copy; how to distribute a release to journalists; how to exploit the boom in online news; the news release in SEO, search engine marketing and direct marketing; and an informative Q&A.

Mark Roberts of Legality Solicitors said “The ‘Press Release Masterclass’ was one of the most informative practical courses I have ever attended. I was able to use the skills learned and apply them for the benefit of my business the next day. Press Dispensary’s depth of experience really showed through and attendees were given a valuable insight into the world of the journalist. I would strongly recommend the course.”

Following the Edinburgh fixture, the ‘Press Release Masterclass’ moves on to Brighton on October 23, Cardiff on November 4, London on November 26 and Liverpool on December 2.

Prices start from £300 plus VAT per trainee and discounts are available for early bookings. For further information, please visit:
http://www.pressdispensary.co.uk/PR_training_courses.php .

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Press Dispensary is a specialist provider of press release writing, press release distribution and online news services. Based in Lewes, East Sussex, the company caters for any business that wishes to target the UK press and opinion formers through company announcements, RSS-XML feeds, social bookmarking and online media centres.

Press Dispensary has been running training courses since 2005.

For further information, please contact:
Vicky Leek, client manager, Press Dispensary
Tel: 0845 430 4433
Fax: 0845 638 2258
Email:
Site: www.pressdispensary.co.uk