NightWave™ Puts Insomnia to Sleep

October 23, 2008 - Press Dispensary - Statistics from the Sleep Council indicate that insomnia affects up to 15 per cent of the British population, leaving them wide awake, weighing up their worries instead of catching ZZZs. But a small box that projects a pulsing blue light onto the bedroom ceiling is set to transform those restless nights into the big sleep. NightWave™ combines light technology and ancient relaxation techniques to eliminate tossing and turning, reduce anxiety, and encourage the deep breathing needed to drift off. It guarantees a good night’s sleep without expensive medication, uncomfortable masks or intrusive noises, and is now available for the first time in the UK.

Steven Lee, NightWave’s CEO, explains: “Blue light balances the body’s sleep-wake cycle through receptors in the eye that interpret it as daylight. When the brain sees this blue light fading away, it interprets this as ‘time to sleep’. And, as the light expands and shrinks more and more slowly, this slows and deepens your breathing to help you drop off to sleep. It’s like having your own sleep therapist or yoga instructor on hand every night!”

Unlike other sleep remedies, NightWave™ is silent, requires no wires or masks, doesn't have the side of effects of drugs, and in the long run is less expensive and more effective than herbal remedies or other supplements. NightWave™ also helps jet-lagged travellers battle the red-eye and adjust to time zone changes by re-setting the body’s biological clock.

The box fits discreetly into any bedroom, costs £30 plus £3.95 P& P and can be purchased on http://www.nightwave.co.uk or by calling 0845 630 0232
. The company is so confident that NightWave™ will work for even the most wide-eyed insomniac that it offers a 30-day money back guarantee.

Steven Lee concludes: “Sleep disturbance is a growing problem in our high-stress, fast-paced world, as we struggle to turn off our ‘mental chatter’ when we go to bed. Marlene Dietrich famously said the only thing that lulled her to sleep was a sardine and onion sandwich on rye bread, but you don’t need to go to such unsavoury lengths to banish sleepless nights.”

“NightWave™ has already helped thousands of people in the US, and now Brits plagued by insomnia can turn their shattered sleep into sweet dreams.”

- ends -

Notes for editors
NightWave™ Sleep Assistant distributed in the UK by nightwave.co.uk, 28 Keymer Road, Hassocks, West Sussex BN6 8AN

For further information, please contact:
Steven Lee, CEO, NightWave
Tel: 0844 804 2131
Email:
Site: www.nightwave.co.uk
Customer Services : 0844 804 2131
24 hour Order Hotline : 0845 630 0232