US Education Market Success for UK Products

UK companies exploring the U.S. education market advised to visit PWA at the BETT SIIA Stand (SW5).

January 09, 2012, Press Dispensary. Pegeen Wright Associates (PWA), a U.S. K–12/Key Stages 1–4 digital product consultancy, will be attending BETT this week to meet with UK publishers exploring U.S. market entry. BETT (the British Educational Training and Technology Show) is the world’s largest educational technology conference. The Software & Information Industry Association (SIIA) is the largest U.S. trade association for the software and digital content industries.

PWA is working with UK and international clients who are interested in launching products in the U.S. market. According to Pegeen Wright, President of PWA, "The U.S. education market offers an interesting opportunity for UK companies due to its size (54 million K–12 students) and pressing need for effective digital solutions. PWA’s value is to provide a cost-effective, phased approach that allows UK educational publishers to assess their solution’s fit and potential for success within the U.S. market."

A recent U.S. initiative established a shared set of curriculum standards, the Common Core State Standards (CCSS). The CCSS have been adopted by forty-five states, greatly reducing the need for the previous level of product customization required to meet individual standards for each of the 50 states. PWA offers market exploration services that provide UK publishers with an accurate forecast of market size, funding sources, competition review, curriculum standards and grade-level alignment, product placement, and go-to-market strategies.

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Notes for editors
About Pegeen Wright Associates

Pegeen Wright Associates is an educational technology and content consulting firm that supports educational publishers in creating successful digital learning products. Pegeen Wright Associates offers a systematic approach to help publishers make important strategic product decisions, reduce risks, and maximize investments. Additional information about PWA can be found at http://www.pegeenwright.com.

FOR FURTHER INFORMATION PLEASE CONTACT
Charles Hubbard, Pegeen Wright Associates
Tel: + 1 617 484-1921 / + 1 617 680-7906
Email:
Site: www.pegeenwright.com