Gavin Ingham Puts Paid to Sales Objections with Bullet-Proof Pitches for Better Profit

With his book Objections! Objections! Objections! How to Conquer Objections & Explode Your Sales Performance!

September 26, 2005 - Press Dispensary - Renowned sales expert, Gavin Ingham (http://www.gaviningham.net), announces the launch of his book - Objections! Objections! Objections! How to Conquer Objections & Explode Your Sales Performance! - which helps readers realise their true sales potential and gain the perfect patter so they can’t be thrown off-track by awkward leads.

First published as a limited run in 2004, the book has only ever been sold to Gavin’s clients and has proved so popular it is now going on general release. It conquers the fear of client reaction which, if left unchecked, can prevent sales people from proactively contacting new clients and selling sufficient goods at the desired price.

Aimed at sales people, small business owners, entrepreneurs, consultants, self-employed people, franchise owners and coaches, Objections! Objections! Objections! How to Conquer Objections & Explode Your Sales Performance! – imparts must-have attitudes and skills in an easy to use format. It contains 142 pages of sales excellence, 10 top tips from ‘sales superstars’, 10 top tips for dealing with objections, 48 specific objections with word-for-word answers, six easy-to-use strategies and three real-life sales transcripts.

The book is supported by a powerful, nine-part objection handling mini-course which is available to everyone on http://www.gaviningham.net. People simply need to subscribe free of charge to Gavin’s site to access the course.

Gavin Ingham comments: ‘In today’s frenetic business environments, most books go unread, their learning unimplemented. With this in mind, I’ve designed a book that can be read from cover to cover quickly, dipped into at leisure, referred to as a resource, added to for personalisation or merely assimilated a few pages at a time.’

He adds: ‘Many sales books talk about objections and objection handling but then fail to put their money where their mouth is! With Objections! Objections! Objections!, I’ve produced a truly useable guide sales people will want to use daily to maintain their margins.’

Costing 17 GBP for the printed version and 7 GBP for the e-book, Objections! Objections! Objections! How to Conquer Objections & Explode Your Sales Performance! (ISBN 1-905225-05-9) is available at http://www.gaviningham.net or http://www.amazon.co.uk/exec/obidos/redirect?link_code=ur2&camp=1634&tag=pressdispensa-21&creative=6738&path=ASIN/1905225059/qid=1128169941/sr=1-1/ref=sr_1_8_1" target="_blank">Amazon ( http://www.amazon.co.uk )http://www.assoc-amazon.co.uk/e/ir?t=pressdispensa-21&l=ur2&o=2" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" />.

Gavin Ingham’s training programmes include ‘Power Canvassing’, ‘High Impact Presenting’ and ‘Get the Sales Edge’.

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Notes for editors
For the last decade, Gavin Ingham has helped thousands of people in business through his inspirational approach to sales performance and motivation. From the despair of losing 18 deals in a row to the triumph of his first major deal, Gavin’s roller-coaster journey to success qualifies him as an expert in how to increase sales performance under conditions of intense competition. His training fully demonstrates the power of the individual over external events such as rivalry, tough markets and adverse personal circumstances.

Gavin is considered by many to be the leading expert on sales performance and motivation in the UK. He is an NLP master practitioner, CIPD qualified and a trained coach. Gavin’s current and recent clients include: Abbey National, Siemens, ERA, West Yorkshire Decision Maker Groups, EMAP, Royal Bank of Scotland, Hill McGlynn, TMP Worldwide, Adecco, Eurolink, The Volt Group, Capita, Hayes, Manpower, Tempz.com, Pitman Training, Capita, Cash Friday, CITR, CitySprint, EMAP and Preferred IT.

For further information please contact:
Gavin Ingham, Gavin Ingham
Tel: 0845 838 5958 / 07939 585544
Email:
Site: www.gaviningham.net