BIMA Award-winning Underwired Launches New Lawtel Website

January 16, 2006 - Press Dispensary - Specialist digital and eCRM agency, Underwired (http://www.underwired.com) is launching the new website it has designed for online legal service Lawtel - http://www.lawtel.com. The site serves a subscriber base of 74,000 legal professionals and students in 44 countries.

The site structure was redesigned to improve customer support and sales in a project led by Underwired’s planning director, Lazar Dzamic, who was recently responsible for planning the BIMA and DMA award winning Virgin Holidays eCRM strategy. Interface design was led by Underwired’s creative director, Jason Holland.

Miko Coffey, Lawtel’s project manager, said: ‘Each of Underwired’s specialists met with us in focused meetings that dealt only with their core area, meaning our discussions were especially productive. Lazar and Jason helped us consider ideas that we wouldn’t have thought of ourselves, meaning the end result was much better than it could have been with a less experienced agency.’

Holland comments: ‘All our projects are led by senior staff and, in fact, the agency centres on a team who started working together in 1995. Our team’s attention to detail and thorough planning was crucial to managing this project successfully. The project was particularly demanding in terms of communicating the Lawtel brand to such a vast and exacting customer base.’

The project is the first site to go live following Underwired’s win of Sweet & Maxwell in October 2005. Sweet & Maxwell’s portfolio includes brands Sweet & Maxwell, Lawtel, Consult GEE and Westlaw, for which Underwired is currently planning a new website and online strategy.

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About Underwired
Underwired was established in 1996 and is headed by Felix Velarde and Jason Holland, who were previously directors of Head New Media. Its clients include VSO, Institute of Cancer Research, NSPCC, Virgin Holidays, Friends Reunited, Start-rite Shoes, Harrods, SIA, AAR and Penguin Books.

About Lawtel
Lawtel is a prominent legal online service. Set up in 1981, it now has over 74,000 subscribers in 44 countries, ranging from high street practitioners to the world's largest law firms. The service features a Daily Update feature and is the only one of its kind to offer the law of the future (i.e. prospective legal information) through the Lawtel Calendar. It is widely used by barristers, local authorities, blue chip corporations, law schools and universities for legal research.

For further information please contact:
Felix Velarde, managing partner, Underwired
Tel: +44 (0) 207 012 3992
Email:
Site: www.underwired.com

Penny Faldon, Thomson
Tel: 020 7393 7145