Press Dispensary - May 05, 2006 - Orange Business Solutions has appointed independent digital specialist Underwired (http://www.underwired.com) to manage its digital B2B support. Underwired won the Orange business following a three-way pitch managed by the UK's leading search and selection consultancy, AAR.
Underwired has been briefed to handle all B2B digital creative and production for Orange Business Solutions campaign support. Planned activity will include online advertising, email marketing and tactical online promotions for all aspects of Orange's B2B operations. The win comes as Orange is challenging the B2B communications marketplace by simplifying the tariff system for businesses.
Felix Velarde, Underwired's managing partner, comments: "We've wanted to work with Orange since we started our first agency in 1994 - the same year Orange was founded. Working with one of our 'hero' brands is a business milestone for Underwired and will help us deliver on our ambitions for the future."
Leigh Davidson, marketing and communications manager at Orange Business Solutions said of the appointment: "Right from our initial meeting, Underwired stood out from the other agencies with its understanding of the market, our brand and objectives. The Underwired team brings digital passion and expertise to our communications mix."
Underwired won 74% of its pitches in 2005 and increased its fee income by more than 50%. This growth was helped by a rapid expansion in its eCRM work for clients, including Virgin Holidays which won the BIMA Award for Best eCRM/Email Marketing Programme in 2005.
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Notes for editors
For further information please contact:
Felix Velarde, managing partner
Tel: +44 (0) 207 012 3992
Email: felix@underwired.com
Site: www.underwired.com
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