Press Dispensary - June 12, 2006 - Windsor based executive recruitment consultancy Archer Mathieson (http://www.archermat.com ) has revealed a new corporate identity as part of a strategic review of its marketing.
The new identity, using striking colours and eye-catching imagery, has been designed to break the mould of the otherwise corporate feel of executive recruitment whilst reflecting the core values of the Archer Mathieson brand and highlighting its key areas of speciality. The project - which included research interviews with key clients - was managed by Denise Guest of DG Customer Insight.
The new identity was revealed to Archer Mathieson clients at a special launch event at Windsor Racecourse on 5 June.
Founding partner John Archer said: "Our business has come a long way since we began in 1998 but has held onto some key principles and values throughout. We wanted our marketing to communicate some of our traditional values whilst reflecting the progressive businesses environment within which we operate."
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Notes for editors
For further information please contact:
Rosalind Hooker, marketing executive
Tel: 01753 754 333
Email: rosalind.hooker@archermat.com
Site: www.archermat.com
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