Press Dispensary's 2009 'Press Release Masterclass' Reaches Wales

Popular course comes to Cardiff on February 3

December 18, 2008 - Press Dispensary - With the current economic crisis set to continue, raising your profile can mean the difference between 'business as usual' or 'bust'. A carefully crafted press release can generate coverage that translates into customers, helping Cardiff companies ride out the recession. And, now, help is at hand as [http://www.pressdispensary.co.uk|Press Dispensary], the East Sussex based press release specialist, is touring its popular ‘Press Release Masterclass’ around the UK. The course will be coming to the Hilton Cardiff Hotel, Kingsway, Cardiff, CF10 3HH on 3 February, 2009.

The [http://www.pressdispensary.co.uk/PR_training_courses.php|‘Press Release Masterclass’] is ideal for Cardiff companies and business people located in neighbouring towns and cities such as Barry, Bridgend, Caerphilly, Newport and Pontypridd.

Launched in 2005 and borne from Press Dispensary’s vast experience of writing and distributing press releases, the course provides invaluable training on how to write announcements that will make the media notice any existing or start-up business. 



Including practical workshops, it covers vital topics such as press release distribution, online news and PR. It is led by Robert Shepherd, Press Dispensary’s co-editorial director, who has 20 years’ professional experience in broadcasting, business communications and public relations. 



Course content includes: how to write press releases that generate coverage; identifying company news; the value of good copy; creating headlines and photo captions; avoiding jargon and marketing-speak that offend journalists; writing spokespersons’ quotes; devising a house style; editing copy; how to distribute a release to journalists; how to exploit the boom in online news; the news release in SEO, search engine marketing and direct marketing; and an informative Q&A.

Jenny Hayden of The Guild of Master Craftsmen said: “The course increased my confidence a great deal and the exercises were useful. It was very good value for money and had masses of useful content for the fairly short space of time.”

Following the Cardiff fixture, the ‘Press Release Masterclass’ moves on to London on February 5 and Bristol on March 26.

Prices start from £300 plus VAT per trainee and discounts are available for early bookings. For further information, please visit: 
http://www.pressdispensary.co.uk/PR_training_courses.php .

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Notes for editors
Press Dispensary is a specialist provider of press release writing, press release distribution and online news services. Based in Lewes, East Sussex, the company caters for any business that wishes to target the UK press and opinion formers through company announcements, RSS-XML feeds, social bookmarking and online media centres.

Press Dispensary has been running training courses since 2005.

For further information, please contact:
Vicky Leek, client manager
Press Dispensary
Tel: 0845 430 4433
Email:
Site: www.pressdispensary.co.uk

Published for Press Dispensary by Press Dispensary

Press Dispensary Limited
The Old Star Brewery
Castle Ditch Lane
Lewes BN7 1YJ

Phone: 0845 430 4433
Fax: 0845 638 2258
email: ask@pressdispensary.co.uk
Site: http://www.pressdispensary.co.uk/