Underwired Redesigns Action For Kids Website
Press Dispensary - March 15, 2005 - Adding to its already strong charity credentials, digital agency Underwired* (http://www.underwired.com) has redesigned the children's charity Action For Kids' website. The new site goes live on 15 March at http://www.actionforkids.org .
As well as working on the look and feel of the site, Underwired concentrated on making the customer journeys easier and more intuitive, and calls to action more effective.
Underwired's head of planning, Lazar Dzamic, comments: We wanted the site to work harder by making information easier to find, increasing the number of donation mechanisms from five to more than 10, and creating a more exciting events area. We also wanted to make the site Bobby AAA compliant*, with a strong focus on accessibility which is so important for charities.
Action For Kids helps disabled young people and children in three main ways: by providing mobility aids, work related learning and family support services.
Kate Delaney, director of fundraising at Action For Kids, says: It was important for us to work with an agency who could understand the ethos of our charity and the importance of accessibility issues. We have found Underwired's team to be both professional and easy to work with.
Tina Baker, star of Celebrity Fit Club and GMTV soap expert says: A lot of websites are complicated, unclear and unwelcoming - in fact downright disabled unfriendly! The new Action For Kids website is clean, straightforward and interesting and provides easy access for as many people as possible.
Underwired has a strong heritage in the charitable sector. The agency has designed websites, viral and email marketing campaigns and eCRM programmes for UNHCR, VSO, National Missing Persons Helpline, the Institute of Cancer Research and Oxfam.
* The Disabilties Discrimination Act currently requires Bobby A compliance.
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Notes for editors Underwired is a London-based, independent, digital agency that was established in 1996. Its services include web and interactive TV design and production, e-marketing, online PR and search engine services.
For further information please contact:
Felix Velarde, managing partner, Underwired
Tel: +44 (0) 207 012 3992
Email: felix@underwired.com
Site: www.underwired.com
Published by Press Dispensary
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