British Horse Industry Confederation Appoints Underwired for National Website RedesignPress Dispensary - April 10, 2006 - The British Horse Industry Confederation (BHIC), the umbrella body comprising four major equine organisations, has appointed award winning digital agency Underwired (http://www.underwired.com) for the re-launch of its website at http://www.bhic.co.uk.
- Ends - Notes for editors About Underwired
Underwired was set up in 1996 and is headed by Felix Velarde (managing partner), Jason Holland (creative director) and Lazar Dzamic (planning director). The specialist digital agency creates websites, eCRM programmes and online marketing campaigns for clients including Virgin Holidays, Harrods, the Barbican, AXA PPP healthcare, Start-rite Shoes, Penguin Books, Friends Reunited, Royal Marsden Cancer Campaign, National Missing Persons Helpline and AAR. Underwired’s fee income grew by 50% in 2005, helped by the expansion of its eCRM activities, which earned the agency a BIMA Award for Best eCRM/Email Campaign, along with commendations at both the New Media Age Awards and Campaign Digital Awards. About BHIC BHIC was set up in 1999 so those in the equestrian industry could to speak to the British government and other authorities as a single, united voice. BHIC comprises the British Horseracing Board (BHB), British Equestrian Federation (BEF), Thoroughbred Breeders' Association (TBA) and British Horse Society, (BHS). It also has direct representation from the British Equestrian Trade Association (BETA) and the British Equine Veterinary Association (BEVA). For further information please contact: Published by Press Dispensary |