P&G’s Eukanuba Pet Food Brand Launches European Websites through Underwired

Press Dispensary - November 08, 2006 - Digital agency Underwired (http://www.underwired.com) has created the first of several European websites for Procter & Gamble Pet Care’s premium pet food brand, Eukanuba (http://www.eukanuba.nl).

The objective behind the sites is to support the launch of the new 'Special Care' product line for the Eukanuba brand. The 'Eukanuba Special Care' range is designed for pets with specific sensitivities relating to skin, excess weight, digestion and joints.

Underwired was appointed by P&G's EMEA office in Geneva to manage the task of creating a number of websites in a variety of languages. The first of the sites has been launched in the Netherlands.

The website can be seen at http://eu.eukanuba.com/Nederland/min/i/ or accessed from the main site at http://www.eukanuba.nl

- Ends -

Notes for editors

Underwired is an independent digital specialist set up in 1996 and headed by Felix Velarde (managing partner), Jason Holland (creative director) and Lazar Dzamic (planning director). The agency creates websites, eCRM programmes and online advertising and marketing campaigns for clients including NESTA, Orange Business Services, Virgin Holidays, the Barbican, Start-rite Shoes, Friends Reunited and AAR. Underwired’s fee income grew by 50% in 2005, helped by the expansion of its eCRM activities, which earned the agency a BIMA Award for Best eCRM/Email Campaign, along with commendations at both the New Media Age Awards and Campaign Digital Awards.

For further information, please contact:
Felix Velarde, managing partner, Underwired
Tel: +44 (0) 207 012 3992
Email: felix@underwired.com
Site: www.underwired.com

Published by Press Dispensary

Press Dispensary Limited
The Old Star Brewery
Castle Ditch Lane
Lewes BN7 1YJ

Phone: 0845 430 4433
Fax: 0845 638 2258
email: ask@pressdispensary.co.uk
Site: http://www.pressdispensary.co.uk