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Insight Mobile Awarded Digital Marketing Accolade

2010-10-28

October 28, 2010, Press Dispensary. Brighton-based Insight Mobile, which specialises in mobile marketing for the leisure sector, is celebrating its new Digital Marketing Award, won at the prestigious 2010 Beautiful South Awards for Excellence. At the Tourism South East award ceremony, held in Surrey on October 21, Insight Mobile (http://www.insightmobile.co.uk ) gained Silver in the Digital Marketing category as a testament to its iPhone and iPad apps for hotels, restaurants, clubs, bars and other leisure venues.

With clients ranging from the boutique Drakes Hotel in Brighton to the internationally celebrated D&D London (formerly Conrans Restaurants), Insight Mobile has over the last year carved out its own niche in leisure marketing by creating highly featured mobile apps which enhance a consumer’s experience of staying in a hotel or dining at a restaurant while at the same time offering the venue a new and successful form of promotion. Any customer with an iPhone or iPad simply downloads a free app from the Apple App Store to acquire a branded service rich in features which range from easy booking to mobile concierge facilities.

We see the Insight Mobile app as a fundamental part of our prized customer service and one of the reasons why customers will keep on coming back to us.
Richard Hayes

Consumers benefit from an Insight Mobile app in a number of ways. While travelling, they can be directed to the venue with pinpoint accuracy using GPS navigation or can easily arrange for a taxi to the venue to be ready and waiting for them at a station or airport. Menus, daily specials and special offers are all at the touch of a finger tip and the mobile concierge can offer the details of other facilities and places of interest or entertainment in the area. Meanwhile, the venue gains not only from the increased exposure and the goodwill of a customer who’s received an excellent and innovative service, but can, for example, market itself directly by sending out a message to everyone within a certain geographic radius, offering lunchtime specials or last minute seats for an event.

Insight Mobile MD Catherine Lane said, “Mobile marketing at this level of sophistication hasn’t been around very long but for the progressive hotels and restaurants that have adopted it, it’s proving hugely successful. It won’t be long before a high proportion of tables and bedrooms are booked through mobile apps and they become a staple part of tourist and leisure marketing. It’s a great tribute that Tourism South East has seen the possibilities and recognised Insight Mobile with this award.”

Richard Hayes, the general manager of Drakes Hotel, Brighton, said: “Insight Mobile thoroughly deserves to win this award. The iPhone app, built by Insight Mobile, is now a key marketing tool and one of the primary ways Drakes distinguishes itself from other hotels. We see the Insight Mobile app as a fundamental part of our prized customer service and one of the reasons why customers will keep on coming back to us.”

Insight Mobile apps are built to order and are bespoke to each client, with prices starting from £495.

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Notes for editors

Insight Mobile

Insight Mobile was formed in 2009 to design, build and deliver mobile marketing applications for leisure and tourism businesses. The company and its team of designers and developers are based in Brighton.

For more information about its products and services see http://www.insightmobile.co.uk .

The Beautiful South Awards for Excellence

Tourism South East’s Beautiful South Awards are the region’s premier tourism accolade and in 2010 were granted to 19 businesses that demonstrated the highest standards in customer satisfaction. The awards were presented by BBC 1’s Nicholas Owen in front of an audience of 420 tourism professionals at Mercedes Benz World, Surrey, on the night of October 21, 2010.

Insight Mobile received the Silver Award for Digital Marketing.

For more information see http://www.beautifulsouthawards.co.uk .

For further information, please contact:
Catherine Lane, Insight Mobile
Tel: + 44 (0)1273 803133 / 07976 923733
Email:
Site: www.insightmobile.co.uk

Media contacts

Catherine Lane
Tel: + 44 (0)1273 803133 / 07976 923733
Email:
Site: www.insightmobile.co.uk

Keywords/tags:
iPhone app iPad app mobile marketing leisure marketing tourism marketing digital marketing tourism award

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