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Claws Out Over April Fool 'CatConverters' Website

2012-03-30

March 30, 2012, Press Dispensary. A sole trader in Swindon has been threatened with legal action by the international giant of second hand goods and payday loans, Cash Converters, for hosting an April Fool's Day website called CatConverters.com ( http://www.catconverters.com ) . Launched to milk the market for dry humour, CatConverters.com lampoons the unscrupulous side of the cash-for-gold industry by inviting people to "pawn your pussy" for cash.

The April 1 joke is the third in a series of satirical websites established by Phil Williams, the person behind a small, ethical, cash-for-gold company called Gold Traders (UK) Ltd. CatConverters follows neatly on from Cats4Gold.com and WeBuyAnyCat.com - annual spoof websites that, to date, haven't received any adverse reaction. The first two sites amused UK consumers who are fed up with false and over-blown offers being made for spare gold.

This morning, Phil received a letter from Cash Converter's lawyers accusing him of copyright infringement and threatening "serious ... legal consequences" if he doesn't remove the website immediately. The letter claims that CatConverters.com could cause "potential damage to our client's name and reputation" with its particular brand of pussy humour. The legal letter implies that Cash Converters (UK) does have a sense of humour, before insisting that CatConverters.com be taken down.

Phil Williams commented: "What a load of old fur-balls. Clearly Cash Converters has had a catastrophic sense of humour bypass. If they think that a pawful of spoof web pages, to be launched on April 1, will be confused with their ‘real business’, they clearly have no confidence in their own brand or marketing."

He adds: "This unfurrtunate situation is part of a recent trend for large companies to purrsue smaller companies over trumped-up copyright infringement charges when, really, the little guys aren’t any threat to their brand. MacDonalds is infamous for litigating against businesses using 'Mac' in their names, even those of Scottish descent, and a mother-of-two ran into trouble last year when Innocent Drinks claimed that her totally unrelated ‘Innocent Vitamins’ venture was infringing its trademark."

He continues: "We think it is puurfectly ridiculous for Cash Converters to sharpen its claws on our website and, in most of these cases, the litigious company simply draws unwanted attention to its own activities and shows itself in a negative light. If a comedian tells a joke about Cash Converters on radio or TV, I wonder if the company will take the same attitude of 'see you in court'."

The CatConverters.com page, with its "Quantitative teasing" during these times of poor economic furrcasts, makes it clear that the swapping-cats-phenomenon is firmly tongue-in-cheek. For those seeking a high level of entertainment, as well as getting more for their moggy, it has porno pussies as well as pawn-a-pussy.

When asked whether some UK consumers might really think that Cat Converters would loan money on moggies, Phil said: "Make your own mind up. Why else would we launch a business on April Fool’s Day!"

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For further information, please contact:
Phil Williams, chief executive
Gold-Traders (UK) Ltd
Tel: 0800 327 7878 / 01793 230331
Email:
Site: www.gold-traders.co.uk

Media contacts

Phil Williams, chief executive
Tel: 0800 327 7878 / 01793 230331
Email:
Site: www.gold-traders.co.uk

Keywords/tags:
Cash Converters CatConverters April Fool spoof website satirical site website satire

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